Westfield Mall
This multimedia campaign highlighted juxtapositions of all things the new Westfield Century City Mall had to offer. When I joined the team, they had already shot and completed Indulge Every Craving, and needed help with creating all the various specs of ads ready to launch.
However, Scoop Up Some Sparkle allowed me to get my hands dirty and create the magical bejeweled ice cream.
Sometimes, you get to be the art director, the designer, the prop artist, production designer for a single project - all something I’m blessed to have mastered.